When Paper Power Inc. decided it was time for a corporate facelift, they came to us for help. They felt their brand had become stale and outdated, and they wanted a fresh, modern public identity that reflected the company’s new direction.
We had worked with them on other product rebrandings over the years but this was going to be different. Paper Power hadn’t upgraded it’s corporate image in over twenty years and now they wanted a whole new look, including a name change. They would become the Kore Group and they wanted a logo, brochures, letterhead and all the miscellaneous supporting materials that would tell the world what they did and who they were.
We met with them to get a feel for where they wanted to go, spent some time brainstorming and going over a myriad of details, arrived at a clear understanding of their objective, committed to a project timeline and went to work. We presented them a handful of concepts and color combinations for their consideration. The possibilities were then narrowed down to three before committing to the final design concept. We then developed their new logo, business cards, letterhead, and brochures and proposal portfolios they would use as they presented their new look to their customers and clients, both current and future.
Subscribe to entries
Subscribe to comments
