After designing Vision Capital Management’s new logo and stationery set they were ready to start promoting their new look. They wanted us to design a new brochure and a custom two-pocket folder that they would leave with potential new clients.
We had a few objectives with this piece. It needed to showcase the people of Vision Capital Management, white space was also a key factor, and they wanted something that didn’t look like every other dreary technical document out there.
For the brochure we played around with various designs, shapes, and sizes until we came up with the final design, a five-panel layout that folded down to 6½” x 11” (25½” x 11” flat). When the brochure was collapsed it was very clean with very little information on the outside, but when you opened it, it was full of bold colors, photos, and plenty of white space.
For the folder we needed to come up with something that would hold all of the documents for the client including a brochure, business card, and any other paperwork. The pocket on the left would keep the brochure safe & secure. The pocket on the right was larger for other documents with a slot for a business card cut into the panel. Finally, by adding the radius die cut to the front panel we broke up the vertical lines by mimicking the curves in the brochure.
Both parts of this project had challenges but we knew we could turn out something that Vision Capital Management would be proud to show their clients, and we did.
Subscribe to entries
Subscribe to comments
