The Rebranding of Compensation Systems NW
Mush Studio was asked to develop a new identity for Compensation Systems NW that was more contemporary while maintaining the essence of the company’s well-known identity.
The biggest challenge here was designing an identity that would tie the old look with the new one. Compensation Systems NW wanted to stay true to what had made them a successful company over the years. Not to “hip” but yet not "stuffy"…
The collaborative outcome was a design that stuck to the basics using colors and type treatment along with white space which made for a clean, clear statement that would let their clients know they are still the same company with a fresh look and an eye for progress.
